HP Aurasma Accelerates Momentum, Passes 100,000 Customer Milestone

Leading augmented reality platform continues to innovate, helps clients build engaging and award-winning digital marketing campaigns Palo Alto, Calif., Mar 16, 2015 — HP Software today announced from SXSW that its industry-leading augmented reality (AR) platform, Aurasma, has surpassed 100,000 global customers. Aurasma, a proprietary platform, has added to its patent list with its latest U.S. patent, which uses ...

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HP Aurasma Accelerates Momentum, Passes 100,000 Customer Milestone

Red Wings launch augmented reality function ‘Wingscape’ within mobile application

‘Wingscape’ designed to give fans an exciting and dynamically different way to explore the world of the Red Wings DETROIT – The Detroit Red Wings today announced the launch of augmented reality technology available through the Red Wings Official Mobile App. Coined ‘Wingscape,’ the augmented reality platform will give fans an exciting and unique way to explore everything surrounding ...

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Red Wings launch augmented reality function ‘Wingscape’ within mobile application

Watch on Demand: A guide to mastering AR

It’s proven that augmented reality, or AR, is a game changing media channel that bridges the physical and digital world. AR generates sales, attracts awareness, and enhances mobile marketing. But how easy is it to get started, and what is the best way to optimize an AR experience?

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Watch on Demand: A guide to mastering AR

SXSW 2015

See what Aurasma’s up to at SXSW 2015 Be sure to visit us at South by Southwest (SXSW) in Austin, TX this March! For the fourth year in a row, we’ll be demonstrating the power of augmented reality and what our users are building. More than just attending, we’ll be partying, exhibiting, and speaking! ...

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SXSW 2015

Aurasma wins 2x at Mobile Excellence Awards

For the second year in a row, Aurasma won big at the Mobile Excellence Awards! HP Aurasma took home the prize in the “Best Delivery Platform for Mobile” category, and our customer Office Depot won the MEA for their Aurasma-powered #INSPIR5D campaign in the category of “Best Entertainment Related Marketing Campaign”. Check out the official MEA press release ...

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Aurasma wins 2x at Mobile Excellence Awards

Komplex 28 uses augmented reality in a whole new way

Writer / Director Mariano Equizzi created the first narrative film to be entirely stitched together using augmented reality. “Komplex 28” is a short animated film set in the urban environment of Turin, Italy. The films has been split into 60 Auras or sequences which are stitched into the architecture of Turin’s streets. The story “Komplex, 28” starts with a ...

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Komplex 28 uses augmented reality in a whole new way

Aurasma Shortlisted For 2014 Mobile Excellence Awards

We’re excited that the Aurasma platform is listed as a finalist for the 2014 Mobile Excellence Awards (MEAs) in the category of Best Delivery Platform for Mobile! In addition, our client Office Depot is an MEA finalist in the category of Best Entertainment Related Marketing Campaign for its Aurasma-powered INSPIR5D augmented reality promotion. Check out the full list ...

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Aurasma Shortlisted For 2014 Mobile Excellence Awards

The Times Brings Saturday Edition to Life With Aurasma

October 24, 2014: This weekend Aurasma is working with The Times to bring Saturday’s The Times Magazine supplement to life. Featuring comedian Graham Norton, both the magazine’s front cover and feature imagery will contain additional augmented reality (AR) content. By downloading Aurasma and scanning one of these images, The Time’s readers gain exclusive access to Graham Norton and ...

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The Times Brings Saturday Edition to Life With Aurasma

Augmented Reality: InfoTrends Takes a Look at Six Major Industry Players

Augmented Reality: InfoTrends Takes a Look at Six Major Industry Players InfoTrends’ study, An Introduction to Augmented Reality, provides a thorough overview of the market drivers and barriers surrounding the augmented reality market. Read the full press release here. ...

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Augmented Reality: InfoTrends Takes a Look at Six Major Industry Players

Jostens Relaunches ReplayIt® Mobile App for Yearbooks to include Aurasma

Read the original press release here. Jostens Relaunches ReplayIt® Mobile App for Yearbooks New Photo and Video Sharing Options Enhance Yearbook Programs MINNEAPOLIS, Oct. 20, 2014 /PRNewswire/ — Jostens has relaunched ReplayIt, the company’s mobile photo storage and sharing service for yearbook creation. ReplayIt is now available with multiple photo upload options, video content sharing and ...

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Jostens Relaunches ReplayIt® Mobile App for Yearbooks to include Aurasma

Register now: Aurasma webcast – Argos’ Augmented Reality Check

Registration is now open for this month’s free webcast! Argos’ Augmented Reality Check: Five Best Practices to Drive Engagement Hear why Argos needed a more scalable augmented reality solution to keep up with customer demand! From technical requirements to creative execution, the UK retailer worked closely with Aurasma to uncover five best practices for delivering high-value experiences to ...

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Register now: Aurasma webcast – Argos’ Augmented Reality Check

Argos launches Aurasma-powered augmented reality in app

Read the press release on Home Retail Group’s page. Leading digital retailer Argos is incorporating augmented reality technology into its publications and customer apps on the largest scale ever by a UK retailer. More than 300 pieces of augmented reality content have been built into the new Argos catalogue launched on Saturday, which will springboard millions of smartphone ...

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Argos launches Aurasma-powered augmented reality in app

Watch On-Demand: Next Chapter of Publishing Webinar

Check out our lastest webinar (originally recorded live on July 31), now available for viewing on-demand at this link. Below is a description: The Next Chapter of Publishing: Using augmented reality to create the ultimate page-turner. Leveraging the power of mobile devices, printed pages can be enhanced with a variety of engaging digital interactions. Publishers worldwide are using ...

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Watch On-Demand: Next Chapter of Publishing Webinar

Cambridge Business: An Aurasma Update

It has been almost two years since Cambridge Business last featured Aurasma, the leading augmented-reality platform, and since then there have been significant developments. In late 2012 Aurasma released version 2 of their platform – the most significant update since the product launched. Twinned with this release was an announcement that their customer base had reached more than 16,000. ...

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Cambridge Business: An Aurasma Update

Nimbletank & Universal Music win MOMA Award for Aurasma-powered campaign

We’re proud to announce Aurasma preferred partner and digital agency Nimbletank has just won a prestigious 2014 Moma Award in the category of “Interactive Entertainment Mobile Strategy/Campaign” for the uView app! By offering exclusive augmented reality experiences across 50 global cities and the Rolling Stones social media feeds, Nimbletank simultaneously wowed loyal fans and attracted a new following for ...

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Nimbletank & Universal Music win MOMA Award for Aurasma-powered campaign

Best Western Kicks Off Summer Travel with “Zweepstakes” and (Aurasma) Augmented Reality Experience

Best Western Kicks Off Summer Travel with “Zweepstakes” and Augmented Reality Experience That Brings Disney Channel Stars to Life Beginning today, travelers entering any Best Western hotel in North America will be greeted by a life size display of Zendaya, the star of the upcoming Disney Channel Original Movie “Zapped.” Guests can download the free Best Western ALIVE! app, ...

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Best Western Kicks Off Summer Travel with “Zweepstakes” and (Aurasma) Augmented Reality Experience

Best Western sees success with Aurasma, launches second augmented reality summer promotion

After getting fantastic results from its 2013 summer promotion featuring Aurasma augmented reality lobby signs, Best Western Hotels is launching a 2014 summer promotion with a brand new AR experience featuring Disney Channel star Zendaya. When viewing specially-marked signage with the Aurasma-powered Best Western Alive! app, hotel guests can unlock the digital character and pose for in-app screenshots. ...

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Best Western sees success with Aurasma, launches second augmented reality summer promotion

Watch on Demand: Does Your Mobile Marketing Strategy Stand Out?

With AdAge predicting mobile marketing spend to increase by 64% in 2014, there’s no better time to put those marketing dollars to good use. When defining your mobile strategy, are you innovating to effectively capture your audience’s needs, desires and attention span?

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Watch on Demand: Does Your Mobile Marketing Strategy Stand Out?

Taylor By Taylor Swift Fragrances Creates Fresh and Unforgettable Experiences with Aurasma

Long time Aurasma customer, Elizabeth Arden, helps drive augmented reality innovation with Aurasma 3.0 PALO ALTO, Calif., Mar. 10, 2014 – Aurasma today announced it is once again partnering with award winning celebrity fragrance brand, Taylor By Taylor Swift Fragrances, (Elizabeth Arden Fragrances Co.), to enrich and enhance its latest marketing campaign. For the sixth time, ...

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Taylor By Taylor Swift Fragrances Creates Fresh and Unforgettable Experiences with Aurasma

Leading Digital Agency Partners Leverage HP Aurasma 3.0 to Drive Customer Success

Augmented reality integral to clients’ mobile marketing campaigns AUSTIN, Texas, March 10, 2014 – HP Autonomy today named 11 digital agencies as HP Aurasma preferred partners, recognizing their innovative work in the mobile and augmented reality (AR) market. HP Aurasma’s extensive partner network has played a key role in the tremendous growth and success of HP ...

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Leading Digital Agency Partners Leverage HP Aurasma 3.0 to Drive Customer Success

HP Aurasma Delivers New Innovations to Meet Demands of Augmented Reality Growth

HP Aurasma doubles customer base in six months AUSTIN, Texas, March 10, 2014 – HP Autonomy today launched Aurasma 3.0, which expands on the world’s leading augmented reality (AR) platform by making it even easier for customers and partners to build powerful augmented reality experiences, segment and target content by audience, and drive deeper integration with social ...

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HP Aurasma Delivers New Innovations to Meet Demands of Augmented Reality Growth

The Star earns JP Awards nod for Aurasma campaign

The Star just earned several 2014 Johnston Press awards, including runners-up for Innovation Award, for Digital Editor Graham Walker’s Aurasma-powered “Walking with Dinosaurs” augmented reality poster project. To learn more about the awards visit The Star’s news page, and to see the campaign in action check out this story and video. ...

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The Star earns JP Awards nod for Aurasma campaign

Best Western International named 2013 eMarketer of the Year

Aurasma customer Best Western International earned an exciting TravelClick “eMarketer of the Year” title at the HSMAI Adrian Awards for brand engagement and bookings in 2013. One of the brand’s contributing digital achievements includes the Aurasma-powered Best Western Alive! app which allowed guests to unlock movie characters from lobby signage. The app was downloaded 43,500 times and in-app ...

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Best Western International named 2013 eMarketer of the Year

Aurasma helps Croatian firm win UN World Tourism Organization Ulysses Award

By leveraging Aurasma to promote local tourism, Croatian firms DSP Studio & Momentum Studio just won the UN World Tourism Organization Ulysses Award for Innovation in Research and Technology. The UNWTO Awards for Excellence and Innovation in Tourism are the flagship awards for the global tourism sector, recognizing knowledge creation, dissemination and innovative applications. Congratulations to the winners ...

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Aurasma helps Croatian firm win UN World Tourism Organization Ulysses Award

TMP Worldwide wins CEAwards 2013 Dansker Prize for Aurasma campaign

Agency TMP Worldwide earned an incredible 45 wins at the 2013 Creative Excellence Awards. Most notable among them is the best-in-show top honor of the Dansker Prize, won by TMP for the agency’s innovative NASA college recruiting campaign that featured Aurasma banner stands. Click here to see the banner stand project. Read the full story on TMP’s website ...

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TMP Worldwide wins CEAwards 2013 Dansker Prize for Aurasma campaign

Round Rock students create art to celebrate district’s centennial

Hundreds of students across the Round Rock school district came together to create an art show (incorporating Aurasma technology) to represent the district’s centennial celebration. Read the full story on the Statesman website. ...

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Round Rock students create art to celebrate district’s centennial

Foreign visitors learn lessons in Doncaster classroom

Read the full story on the Doncaster Free Press website. History, industry and culture were just some of the topics in the spotlight when a primary school welcomed a group of overseas visitors – and used high-tech methods to bring lessons to life. More than 30 European students and their teachers visited Armthorpe’s Shaw Wood ...

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Foreign visitors learn lessons in Doncaster classroom

New technology opens up world of learning for Marble Falls ISD students

Read the full article on The River Cities Daily Tribune SPICEWOOD — Standing in front of a poster on the wall, a student lifts an iPad up in front of a photo of a fellow student. He settles the mobile device on the photo, which now appears on the screen. A swirling icon dances on the screen, locks onto ...

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New technology opens up world of learning for Marble Falls ISD students

SCAD Teams with Hewlett Packard to Create Field Trip of the Future

In a world of devices and screens of every variety, it’s easy to wonder, do we really need paper? Hewlett Packard recently turned to students and the Collaborative Learning Center at Savannah College of Art and Design to help them answer that question in the affirmative. Read the full story on the SCAD blog and watch the ...

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SCAD Teams with Hewlett Packard to Create Field Trip of the Future

HP Aurasma Boosts Scalability and Performance for Augmented Reality with HP Cloud

Aurasma 2.5 makes it possible to host 50 times more content for mobile devices October 23, 2013 PALO ALTO, Calif. — HP Autonomy today announced the new version ofAurasma, the world’s leading augmented reality (AR) platform, introducing new cloud-matching capabilities that enable the app to trigger 50 times more content without compromising speed or performance. Moving the AR ...

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HP Aurasma Boosts Scalability and Performance for Augmented Reality with HP Cloud

Aurasma & Aurasma-powered GQ Live app win 2013 Mobile Excellence Awards

Thanks to its innovative and enthusiastic community of users, HP Autonomy’s Aurasma platform took home the big WIN for the 2013 Mobile Excellence Award (MEA) in the category of Best Original Content for Mobile. Our partner GQ also earned a big win for the GQ Liveapp, which is powered by Aurasma’s platform. By bringing its printed magazines to ...

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Aurasma & Aurasma-powered GQ Live app win 2013 Mobile Excellence Awards

Aurasma Webcast: Retail is Evolving, Office Depot is Innovating

Watch this free webcast on-demand to learn how augmented reality is driving engagements and interactions. Consumers rely on their smartphones as the ultimate shopping buddy. Retailers who embrace innovative technologies, such as augmented reality, are seeing notable results across the marketplace and taking advantage of this growing opportunity. Augmented realitydrives in-store traffic, encourages brand engagement, and delivers a measurable, ...

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Aurasma Webcast: Retail is Evolving, Office Depot is Innovating

Walsworth Yearbooks Partnering with Aurasma to Bring Augmented Reality to Schools

Leveraging Aurasma’s Partners in Education program, Walsworth, will be the front-line provider of assistance and support in helping schools across the country discover augmented reality. Kansas City, Mo. (PRWEB) July 15, 2013 Walsworth Yearbooks announced that it will be partnering with augmented reality leader Aurasma to help deliver the exciting new technology to schools across the country. ...

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Walsworth Yearbooks Partnering with Aurasma to Bring Augmented Reality to Schools

The Tokyo Shimbun wins Silver Lion at Cannes for Aurasma-powered app

The success of “Share the Newspaper with Children” was highlighted when the Tokyo Shimbun won a Silver Media Lion at The Cannes Mobile Awards 2013. The app transforms the printed newspaper into a medium that can be enjoyed by both adults and children. To learn more about the win, visit this site. To read more about the app ...

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The Tokyo Shimbun wins Silver Lion at Cannes for Aurasma-powered app

HP Autonomy’s Aurasma Crosses 20,000 Customer Milestone, Surpasses 6 Million Users

Aurasma widens lead as world’s leading augmented reality platform PALO ALTO, Calif., July 10, 2013 — HP Autonomy today announced that its augmented reality (AR) platform, Aurasma, has surpassed 20,000 global customers and 6 million active monthly users since its launch in June 2011. The new customer and user numbers strengthen Aurasma’s position as the ...

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HP Autonomy’s Aurasma Crosses 20,000 Customer Milestone, Surpasses 6 Million Users

Omni Hotels & Resorts Revamps Ad Campaign with High-Tech Effect

Omni Becomes First North American Luxury Hotel Brand to Feature Augmented Reality Technology in its Advertising IRVING, Texas–(BUSINESS WIRE)–Omni Hotels & Resorts today announced the introduction of a revamped advertising campaign to promote its meeting and events business. The campaign breaks new ground, making Omni the first North American luxury hotel brand to feature print ...

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Omni Hotels & Resorts Revamps Ad Campaign with High-Tech Effect

Best Western Brings Disney Channel Stars to Life at its North American Hotels Through Augmented Reality Promotion

Read the announcement on bestwestern.com. PHOENIX, June 26, 2013 – One of the summer’s hottest movies is coming to life in the lobby of more than 2,200 Best Western hotels in North America. The World’s Biggest(R) Hotel Family is teaming up with Disney Channel for the first widespread use of augmented reality technology by a hotel brand. ...

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Best Western Brings Disney Channel Stars to Life at its North American Hotels Through Augmented Reality Promotion

HP Autonomy Unveils Marketing Cloud

Assets in Autonomy Marketing Performance Suite now available as cloud offerings to enable flexible and agile marketing optimization LAS VEGAS, June 12, 2013 – HP Autonomy today unveiled the Autonomy Marketing Cloud, a comprehensive set of marketing optimization offerings designed to help organizations increase market share, optimize marketing spend, and increase revenue across all channels. The Autonomy Marketing ...

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HP Autonomy Unveils Marketing Cloud

Leading Online Retailer Very.co.uk Selects Aurasma to Help Consumers Discover Their Technology Style

Fast-growing shopping site leverages HP Autonomy mobile technology to reach buyers in innovative ways PALO ALTO, Calif., May 14, 2013 — HP Autonomy today announced a new augmented reality (AR) media campaign with online retailer Very.co.uk, designed to promote HP’s innovative portfolio of notebook PCs and printers to the readers of eight major UK entertainment magazines. Very.co.uk, part ...

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Leading Online Retailer Very.co.uk Selects Aurasma to Help Consumers Discover Their Technology Style

HP Brings Photos to Life through Augmented Reality

PALO ALTO, Calif. Feb. 26, 2013 — HP today announced the availability of HP Live Photo, offering a new consumer printing experience by embedding short video moments into printed photos. Experienced directly through an iPhone, the HP Live Photo app allows users to create, view and share images using augmented reality powered by Aurasma, an HP ...

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HP Brings Photos to Life through Augmented Reality

Robbie Williams uses Aurasma to turn Number One Album into Advent Calendar

Best-selling British artist, Robbie Williams, is giving fans a unique festive experience this Christmas by turning his chart topping album Take the Crown into an augmented reality (AR) advent calendar. Throughout December until Christmas Day, Robbie fans will be treated to a new piece of video content every day, simply by holding their smart phone or ...

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Robbie Williams uses Aurasma to turn Number One Album into Advent Calendar

Join the Fight against the Demons with The Eye Of Dante Free App

Aurasma app helps fans to bring the new DmC Devil May Cry™ game to the streets. Capcom®, a leading worldwide developer and publisher of video games, today announced the release of The Eye of Dante, a free app developed in collaboration with Augmented Reality experts Aurasma, to support the release of DmC Devil May Cry™. The Eye of Dante ...

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Join the Fight against the Demons with The Eye Of Dante Free App

Aurasma and The Human Face of Big Data

Book aims to spark a global conversation about a set of tools and technologies that many experts believe will havea greater impact on our world than the internet. Today, in 30 countries around the globe, 10,000 copies of an extraordinary illustrated book called The Human Face of Big Data are arriving courtesy of EMC® and delivered by FedEx to ...

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Aurasma and The Human Face of Big Data

GQ Wraps Up 2012 With Augmented December Men Of The Year Issue

Following the successful launch of its industry-first “live” September issue, world-renowned men’s general-interestmagazine GQ is offering an array of augmented reality content in its coveted December “Men Of The Year Issue. After downloading GQ Live on a smartphone or tablet, readers can simply point their viewfinder at the printed magazine to watch the pages of the Men Of The ...

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GQ Wraps Up 2012 With Augmented December Men Of The Year Issue

Augmented reality is a “GO” for Men’s Fitness magazine

MF GO! app offers the magazine’s readers an enhanced experience. Aurasma has partnered with Men’s Fitness to deliver augmented reality content throughout the pages of its popular printed magazine. Beginning with the December 2012 issue, readers enjoying Men’s Fitness can enhance their experience by downloading the magazine’s MF GO! app, pointing their device’s viewfinder at the page, and watching ...

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Augmented reality is a “GO” for Men’s Fitness magazine

Taylor Swift’s Exclusive Augmented Reality Content

Big Machine Records and Aurasma announced today that they have added augmented reality to the official Taylor Swift mobile application.Exclusive video content featuring Taylor Swift talking about the inspiration behind the Red album artwork can only be found by opening the app’s augmented reality feature and pointing the device’s viewfinder at a still image featured on the new album, Red ...

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Taylor Swift’s Exclusive Augmented Reality Content

The Naked Chef gets Augmented

Channel 4 and Jamie Oliver have launched an app powered by Aurasma as a companion to the new TV series and book “15-Minute Meals”. The app was produced in collaboration with Channel 4 and Fresh One Productions – Jamie’s production company – and uses Aurasma to bring to life any full page image in the new Jamie Oliver cookbook, ...

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The Naked Chef gets Augmented

Forever 21 Goes POP with Aurasma

Using Aurasma’s advanced image recognition technology, window clings, located on Forever 21 storefronts, and Forever 21 advertisements will be brought to life through the F21POP app, allowing consumers to view exclusive videos of Chanel Iman modeling the brand’s winter collection. The window clings went up nationwide on November 2, 2012. “We are excited to reveal the launch ...

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Forever 21 Goes POP with Aurasma

Future US Titles Feature Augmented Reality Special Edition “Far Cry 3″ Covers

Official Xbox Magazine, PlayStation: The Official Magazine and PC Gamer covers let fans interact with printed page with Aurasma. Future US, a leading producer of gaming and technology media properties, will release three very special augmented reality “Far Cry 3” covers in succession using Aurasma. Fans can interact with the special edition covers by using a free Aurasma-powered app ...

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Future US Titles Feature Augmented Reality Special Edition “Far Cry 3″ Covers