The Naked Chef gets Augmented

Channel 4 and Jamie Oliver have launched an app powered by Aurasma as a companion to the new TV series and book “15-Minute Meals”.

The app was produced in collaboration with Channel 4 and Fresh One Productions – Jamie’s production company – and uses Aurasma to bring to life any full page image in the new Jamie Oliver cookbook, 15-Minute Meals. Once augmented, the app delivers a digital meal card and also unlocks additional behind the scenes content – including a video of Jamie using and explaining Aurasma.

“Jamie has always been right at the forefront of innovation,” said Marc Goodchild, Digital Product Exec, Fresh One Productions. “He was the first chef to bring out his own app and now he has become the first to embrace augmented reality with his new book and TV series. The Aurasma feature in the app really has allowed us to tie in together the book the TV series and offer the users something extra.”

The 15-Minute Meals app is available free on iPhone, iPad and iPod Touch now.  The new Jamie’s 15-Minute Meals TV series began on 22nd  October on Channel 4 and the new book to accompany the series (published by Michael Joseph – an imprint of Penguin) is available now.

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