Leading Digital Agency Partners Leverage HP Aurasma 3.0 to Drive Customer Success

Augmented reality integral to clients’ mobile marketing campaigns

AUSTIN, Texas, March 10, 2014 – HP Autonomy today named 11 digital agencies as HP Aurasma preferred partners, recognizing their innovative work in the mobile and augmented reality (AR) market.

HP Aurasma’s extensive partner network has played a key role in the tremendous growth and success of HP Autonomy’s AR business, which, with 40,000 customers, has doubled in the last six months. Digital agencies have been at the forefront of the emerging AR market, and have been using HP Aurasma to bring real differentiation and impressive business results to their clients.

HP Aurasma 3.0, released today, includes an updated developer software development kit (SDK) designed to give agency partners the power, flexibility and customization needed to incorporate AR into every mobile campaign

HP Aurasma’s preferred partners, and a sampling of some of the AR campaigns they’ve created with HP Aurasma, include:

“HP Aurasma gives us differentiated, powerful and proven technology enabling us to deliver an experience that fans told us they’d waited their whole life for,” said Nathan Fulwood, business development director, Realise. “Our HP Aurasma ‘Beam Me Up’ experience was enjoyed over 6,000 times in a single weekend and the app itself has been downloaded on nearly 4,000 devices. This campaign also won us the coveted People’s Choice Webby Award.”

“We are in the business of delivering highly engaging digital experiences for our clients, and HP Aurasma was the perfect platform for us to provide that service to Jaguar,” said Mike Germano, chief executive officer, Carrot-a VICE company. “Of the 219 ads placed in the ‘GQ Live’ issue, our Jaguar HP Aurasma ad ranked among the top five, in terms of views. HP Aurasma is a technology partner we’re happy to be working with to ensure innovative capabilities for and meaningful results to our clients.”

“Digital agencies are on the leading edge when it comes to applying emerging technologies that help their clients stand out and generate superior business results,” said Annie Weinberger, general manager, HP Aurasma. “HP Aurasma’s digital agencies have played a vital role in our success from the beginning, and the greatest testament to the value and business impact we deliver is the fact that these partners continue to increase their activity with HP Aurasma, for both new and existing clients.”

HP Aurasma is the main sponsor of the interactive pocket guide and exhibiting at South by Southwest Interactive (SXSWi), featuring almost 100 demos of customer use cases and an Innovation Showcase focusing on the future of this emerging technology. For more information about how HP Aurasma is changing the way people interact with the world, visit the Aurasma Booth, No. 411.

HP Aurasma 3.0 is available now for iOS and Android on the Apple App Store and Google Play

Additional information about HP Aurasma is available at www.aurasma.com.

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