Best Western sees success with Aurasma, launches second augmented reality summer promotion

After getting fantastic results from its 2013 summer promotion featuring Aurasma augmented reality lobby signs, Best Western Hotels is launching a 2014 summer promotion with a brand new AR experience featuring Disney Channel star Zendaya.  When viewing specially-marked signage with the Aurasma-powered Best Western Alive! app, hotel guests can unlock the digital character and pose for in-app screenshots.

Read the full press release and watch the video to see how to engage with the experience in Best Western hotels across North America.