Aurasma and The Human Face of Big Data

Book aims to spark a global conversation about a set of tools and technologies that many experts believe will have
a greater impact on our world than the internet.

Today, in 30 countries around the globe, 10,000 copies of an extraordinary illustrated book called The Human Face of Big Data are arriving courtesy of EMC® and delivered by FedEx to the desks of the world’s most influential people.

The book contains more than 200 stunning images and compelling essays, created by a team of over 100 of the world’s most talented writers, designers and photo-journalists, illustrating just some of the ways big data is already helping to shape and address many of the biggest challenges facing our planet.

The concept of the book, and of “The Human Face of Big Data” project, revolves around the idea that our planet is developing a nervous system that many data experts believe will soon have a greater impact on our lives than the Internet. The book is accompanied by an interactive iPad app, which also launched today.

This ambitious project, conceived by “Day in the Life” series creator Rick Smolan and his partner Jennifer Erwitt, is made possible by primary sponsor EMC, along with support from Cisco and FedEx.

“Our goal is to help people better understand, visualize and navigate the wild and uncharted territory of Big Data,” said Rick Smolan. “Big Data is just that – BIG. But, it’s a term that is largely misunderstood and difficult to explain. This book and the accompanying interactive iPad app are designed to take readers on a journey of discovery about a topic that is going to completely transform the world our children will inherit. It’s already enabling our kids to live healthier and happier lives; providing our seniors with independence while keeping them safe; helping us conserve our precious resources like water and energy; allowing us to peer into our own individual genetic makeup, and soon may allow us to alter our own species. All this and we’ve barely scratched the surface of what’s possible.”

The aim of simultaneously placing the book into the hands of 10,000 global influencers is to ignite a conversation about an extraordinary knowledge revolution that’s sweeping, almost invisibly, through business, academia, government, health care and everyday life. This revolution is enabling humanity to sense, measure, understand and affect aspects of our existence in ways our ancestors could never have imagined in their wildest dreams.

In addition to the book, a groundbreaking Human Face of Big Data iPad app will enable users to interact and explore stories from the book, including videos, interactive charts and graphics. It will transport users into a Big Data ecosystem that is beginning to address some of the biggest challenges facing our species. The app costs $2.99 and is available for download today. All the proceeds from app downloads will be donated to Charity.

Further coverage is also available from the following (Aurasma is not responsible for the content of external links):

 

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