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Aurasma is one of the world’s most talked about augmented reality platforms. Catch up on the latest Aurasma announcements, customer stories, press coverage, award wins, and events we'll be attending.

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HP Software advances the next marketing channel for over 200,000 augmented reality customers

HP Aurasma doubles customer base and unveils enhancements to deliver augmented reality for everyone Austin, Texas, Mar 14, 2016 – HP Software today announced from SXSW that it has helped more than 200,000 customers deliver compelling augmented reality experiences with HP Aurasma and introduced enhancements to advance the next marketing channel. With digital and mobile communications growing increasingly separate from traditional and print channels, augmented reality is uniquely positioned to leverage the benefits of both mediums, increasing ...

HP Software advances the next marketing channel for over 200,000 augmented reality customers

HP Aurasma Accelerates Momentum, Passes 100,000 Customer Milestone

Leading augmented reality platform continues to innovate, helps clients build engaging and award-winning digital marketing campaigns Palo Alto, Calif., Mar 16, 2015 — HP Software today announced from SXSW that its industry-leading augmented reality (AR) platform, Aurasma, has surpassed 100,000 global customers. Aurasma, a proprietary platform, has added to its patent list with its latest U.S. patent, which uses geolocation to deliver targeted augmented reality experiences. There has been significant momentum in the AR market over the past 18 months ...

HP Aurasma Accelerates Momentum, Passes 100,000 Customer Milestone

Red Wings launch augmented reality function ‘Wingscape’ within mobile application

‘Wingscape’ designed to give fans an exciting and dynamically different way to explore the world of the Red Wings DETROIT – The Detroit Red Wings today announced the launch of augmented reality technology available through the Red Wings Official Mobile App. Coined ‘Wingscape,’ the augmented reality platform will give fans an exciting and unique way to explore everything surrounding the Red Wings through interaction with real-world objects and images found at Joe Louis Arena, online or from home. Similar to ...

Red Wings launch augmented reality function ‘Wingscape’ within mobile application

Watch on Demand: A guide to mastering AR

It’s proven that augmented reality, or AR, is a game changing media channel that bridges the physical and digital world. AR generates sales, attracts awareness, and enhances mobile marketing. But how easy is it to get started, and what is the best way to optimize an AR experience?

Watch on Demand: A guide to mastering AR

SXSW 2015

See what Aurasma’s up to at SXSW 2015 Be sure to visit us at South by Southwest (SXSW) in Austin, TX this March! For the fourth year in a row, we’ll be demonstrating the power of augmented reality and what our users are building. More than just attending, we’ll be partying, exhibiting, and speaking! Check out the links below to learn more, and be sure to stop by if you’ll be attending the Interactive conference. ...

SXSW 2015

Aurasma wins 2x at Mobile Excellence Awards

For the second year in a row, Aurasma won big at the Mobile Excellence Awards! HP Aurasma took home the prize in the “Best Delivery Platform for Mobile” category, and our customer Office Depot won the MEA for their Aurasma-powered #INSPIR5D campaign in the category of “Best Entertainment Related Marketing Campaign”. Check out the official MEA press release here. We are thrilled to be recognized as a leader in the mobile market once again. Thank you for your support! ...

Aurasma wins 2x at Mobile Excellence Awards

Komplex 28 uses augmented reality in a whole new way

Writer / Director Mariano Equizzi created the first narrative film to be entirely stitched together using augmented reality. “Komplex 28” is a short animated film set in the urban environment of Turin, Italy. The films has been split into 60 Auras or sequences which are stitched into the architecture of Turin’s streets. The story “Komplex, 28” starts with a noir plot and a specific inspiration for the music scoring and is set in an imaginary city detailing the protagonist’s attempt ...

Komplex 28 uses augmented reality in a whole new way

Aurasma Shortlisted For 2014 Mobile Excellence Awards

We’re excited that the Aurasma platform is listed as a finalist for the 2014 Mobile Excellence Awards (MEAs) in the category of Best Delivery Platform for Mobile! In addition, our client Office Depot is an MEA finalist in the category of Best Entertainment Related Marketing Campaign for its Aurasma-powered INSPIR5D augmented reality promotion. Check out the full list of award finalists on the MEA website, and wish us luck! ...

Aurasma Shortlisted For 2014 Mobile Excellence Awards
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Aurasma has over 150,000 customers in over 100 countries.