Bridging the Physical and the Digital

Aurasma makes it easy for anyone to create and use AR, from educators teaching the next generation to the world's leading brands.

Bridging the Physical and the Digital

Bridging the Physical and the Digital

Aurasma makes it easy for anyone to create and use AR, from educators teaching the next generation to the world's leading brands.

Bridging the Physical and the Digital

Deliver Phenomenal Results

We help the world's leading brands use augmented reality in mobile campaigns to drive real results. Our customers see
phenomenal performance across diverse KPIs and goals including social engagement, landing page visits, and
merchandise sales.

25% increase in
 merchandise sales


Click-through rates

1.9m social media
campaign impressions

300% increase in
mobile app usage

Bring Campaigns to Life with Augmented Reality

The Aurasma platform for brands and marketers

Delight and engage customers


Create immersive brand experiences in augmented reality. We enable a seamlessly branded experience through your apps, and allow your customers to experience interactive brand moments that are both actionable and memorable.

Engage, convert, and sell


Shorten the path to conversion by connecting offline marketing to online channels with an augmented reality experience that directs customers to points of sale, landing pages, social engagement channels, and more.

Our customers see success across diverse KPIs and goals, with click through and engagement rates that significantly outperform industry averages for digital and mobile.

Measure results


We believe good augmented reality is not only memorable, but also measurable. Add measurability to offline marketing and gain deeper insight into how your marketing mix contributes to conversions and sales.

Aurasma's best-in-class web studio for creating, managing, and tracking augmented reality campaigns includes a comprehensive analytics dashboard for views, interactions, clicks, and more.

Augmented Reality in 60 Seconds

Aurasma's platform includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality campaigns.

Intuitive and easy to use interface

Upload assets and assemble Auras in our easy to use interface - so fast and easy, it can be done in under 60s.


Personalized AR

Publish campaigns to audience segments through sophisticated targeting tools, such as platform, region, time of day, and much more.


Real-time campaign insights

Measure campaign results through a comprehensive analytics dashboard.


Creative services when you need it

Our award-winning creative services team is available to support custom development and projects.

Flexible Distribution Options

Since Aurasma owns 100% of our technology, we offer one of the most flexible solutions on the market for leveraging augmented reality. Have an app? Don't have an app? We have the solution to fit your needs.

Aurasma App

Companies can host AR content in the Aurasma app, leveraging our established user base. Any user with the Aurasma app can view your campaign without having to subscribe to a channel.

Whitelabeled App

The Aurasma team will build you your own whitelabeled instance of the Aurasma app, customized completely to your branding.


Embed Aurasma technology into new or existing apps with our powerful yet easy-to-use SDK.

Proven Success

See how the world's leading companies and organizations work with Aurasma.

Office Depot created an Aurasma-powered back to school campaign starring the rock band R5. Users of the official Office Depot app and open up its Aurasma "Bring it to Life" feature to access exclusive augmented reality content from R5. 

Nimbletank and Universal Music Group created the Aurasma-powered uView app to mark the release of The Rolling Stones' 50th Anniversary Album, GRRR. Tagging more than 3000 iconic landmarks with AR content, this was a truly global campaign. 

To promote Nabisco’s partnership with One Direction, Aurasma was embedded into the 1D VIP app. Over 20 million snack packages featured exclusive augmented reality content and offered customers a chance to win VIP tickets to meet the band.

Working with Tesco, Aurasma created a stunning 3D book for kitchenware manufacturer, Pyrex. Using augmented reality, Tesco customers could launch an entire recipe book from a single leaflet - saving a significant amount of kitchen shelf space in the process.

Ready to get started?

Request a quote for a tailored solution.

Deliver Measurable Engagement on Print and Mobile Campaigns 

Add augmented reality to your next print or mobile campaign to boost mobile engagement and campaign performance. Aurasma has a proven track record of helping our clients produce award-winning campaigns and AR executions. 

6,000 views in 2 days. Winner of the People Choice Webby Award

250,000+ Views. 28% CTR.
5m Media Revenue Generated

Top 5 of 219
AR experiences when ranked by views


Gain insights into views, engagement, click-throughs, demographics, location, and more from printed content to mobile.

High Engagement Rates

Our customers see tremendous success across diverse KPIs, with engagement and CTRs that significantly outperform industry averages for digital and mobile.

Easy to Use

Our intuitive interface makes it easy to create, manage, and track augmented reality campaigns.

Powerful yet flexible

Aurasma’s products are tailored to fit all types of use cases, including the ability to custom brand and integrate AR technology into any new or existing mobile app.

Our Preferred Partners

Aurasma is helping world-class agencies drive innovation and reach mobile campaign goals with measurable augmented reality.
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Awards and Accolades

Aurasma-powered campaigns are consistently recognized in the mobile and digital advertising industries. We have helped our partners and customers win awards for best-in-class campaigns, creative, and technology, and we are constantly innovating to help you produce your best work.
Have you or one of your customers received an award for your use of Aurasma's technology?
If so, we would love to hear from you!

Ready to get started?

Request a quote for a tailored solution.

Augmented Reality with Aurasma

Changing the way we interact with the world - one Aura at a time.
Aurasma makes it easy for anyone to create augmented reality experiences. Educators and students were some of our earliest adopters, and our passionate user base is creating new AR content every day. Mobile is an integral part of how the next generation will learn and consume information, and they are already using AR to create interactive worlds that are memorable, practical, and just plain fun.

Educators and Aurasma

Our community of AR enthusiasts, educators, artists, and more are pushing the limits with augmented reality


A Strong Community

With over 1 million active monthly users and a diverse, vibrant community, Aurasma is the leading augmented reality platform of choice for AR enthusiasts, educators, and companies driving innovation. 

AR for Everyone

Aurasma is dedicated to making augmented reality easy and accessible to everyone. Upload assets, assemble Auras and share with your friends in our easy to use, drag-and-drop web studio – so fast and easy, it can be done in under 60s.

Recommended App for Educators

Aurasma is featured as a recommended app in Apple’s Education program.

Need some help getting started?

Visit our Help & Support find popular resources and links to our Knowledge Base

Join the Aurasma Community

Aurasma is available to anyone. We are proud of our strong community of artists, educators, and enthusiasts pushing the limits in creativity, art, and the classroom with augmented reality. Join them today!

Create an Aurasma account

Click the button below to get started


Create an Aura

So fast and easy, you can do it in 60s!


Share your Aura

With friends, fans and students


Download the Aurasma app

To view and discover Auras

The AR and VR Industry is Set for Explosive Growth.


The AR and VR markets are growing rapidly and will become a $120 billion industry by 2020, according to
research published earlier this year by Digi-Capital.


Since 2011, HP Aurasma has seen our customer base grow exponentially as the AR market continues to experience explosive growth. With years of R&D backing our patented, 100% owned technology in image recognition and pattern matching, we are proud of our heritage and leadership in the market as we continue to push the limits in technology, innovation and execution. 

AR Trends and Applications

Aurasma is built to be flexible for wearable and mobile devices alike. With recent investment and funding in the augmented and virtual reality space, we are in the early days of mass adoption as AR and VR become more accessible to all. 

Visual Search

We are experiencing a paradigm shift in the way we access and consume information.

60% of the world's population own a mobile device, with advancements in processor speed, cameras, and sensors every year; Augmented Reality is poised to change the way we search and expect to find information, blurring the lines between online and offline experiences.  


Today, AR is launched from mobile phones and tablets. As the wearable device market develops and more hardware enters the market, the potential applications of AR continue to widen across all industries from gaming, education, industrial and print, retail, safety, municipal and more. 


AR and VR opens up new sensory experiences, changing the way we entertain and game. 40% of all mobile AR apps in the market today fall into the gaming and entertainment category, according to research published by Tractica. With advances in processing power, network capacity, improved cameras, and increasingly sophisticated sensors, our devices are more suited than ever to deliver immersive, engaging experiences. 

Aurasma SDK

What is the Aurasma SDK?


  • Self contained area within your app or device to display AR content
  • Flexible integrations with access to a range of options
  • Ability to customize the UI and functionality of your app's AR experience
  • Content is managed via our web-based Studio
  • Built on patented technologies

Want to start using Aurasma today?

Innovation Showcase

Some of our partners and leaders in the space pushing limits with augmented and virtual reality

HP's Blended Reality: Sprout

Sprout is a fully integrated desktop 3D scanning solution with 3D object capture, editing and multiple streamlined 3D print options. Take something from the real world, manipulate it in the digital world, and bring it to life in physical space

HP's Blended Reality: Sprout

We have 150,000 customers worldwide

Who are using augmented reality for marketing and promotions. See some of our successful customer campaigns. 




We have 150,000 customers worldwide

Ready to get started?

Request a quote for a tailored solution.