Global fashion and beauty e-tailer launches Aurasma-enabled Scan to Shop app.
Global online fashion and beauty retailer ASOS has launched its first augmented magazine. 450,000 readers of the magazine, which is free to customers – can now download ASOS’s Aurasma-powered Scan to Shop app to their smartphones to bring the pages to video life. In addition, they’ll be able to point their phones at images of this season’s must have pieces and simply click to buy from ASOS’s mobile site.
In total there are over 50 different auras throughout the May issue of ASOS Magazine, transforming the journey from magazine, to website and to purchase. In addition, ASOS has incorporated a digital treasure hunt into the magazine, where hidden symbols can be unlocked in return for exclusive offers.
ASOS have become the second major global e-retailer in as many weeks to choose to roll out Aurasma’s technology. Last week saw eBay launch a nationwide Aurasma-enabled print and outdoor campaign.
Duncan Edwards, ASOS Magazine said: “Aurasma’s technology has given us a neat way to connect the website with the printed magazine. We know our readers love fashion and their mobiles and this app unites the two. Our readers look forward to receiving the magazine in the post, but they also want the convenience and immediacy of shopping via their phones. Our new “Scan to Shop” app uses Aurasma to bring the two experiences – reading the magazine and shopping online – together seamlessly and we look forward to exploring other uses for this technology.”
Martina King, Managing Director at Aurasma said: “We’re delighted to partner with ASOS, one of the world’s biggest fashion e-tailers, to bring a whole new dimension to the shopping experience. ASOS have taken our technology to the next level and their magazine is bursting with fantastic content and great fashion, which can now come to life thanks to the new “Scan to Shop” app with Aurasma inside. ASOS customers are addicted to fashion and to their phones so this partnership with Aurasma promises to be the perfect fit!”
ASOS’s “Scan to Shop” app is powered by Aurasma and can be downloaded for free from the App Store and Google Play.