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Catch up on all the latest from Aurasma

Aurasma is one of the world’s most talked about augmented reality platforms. On this page, we’ll share the latest Aurasma announcements, customer news, press coverage, award wins, and more. Check out the links on the right for more information.  Press inquiries may be directed to aurasmapress@hp.com.

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See what Aurasma’s up to at SXSW 2015 Be sure to visit us at South by Southwest (SXSW) in Austin, TX this March!  For the fourth year in a row, we’ll be demonstrating the power of augmented reality and what our users are building. More than just attending, we’ll be partying, exhibiting, and speaking! Check […]

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January 14: For the second year in a row, Aurasma won big at the Mobile Excellence Awards! HP Aurasma took home the prize in the “Best Delivery Platform for Mobile” category, and our customer Office Depot won the MEA for their Aurasma-powered #INSPIR5D campaign in the category of “Best Entertainment Related Marketing Campaign”. Check out […]

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The holidays are just around the corner, but there’s still plenty of time to deliver your audience a special gift this season – an augmented reality (AR) experience! By leveraging Aurasma to bring print and products to life on mobile devices, your customers and partners can access endless digital information from your existing materials. Leverage […]

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