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Catch up on all the latest from Aurasma

Aurasma is one of the world’s most talked about platforms. On this blog page, we’ll share the latest news from our customer network and, on occasion, our own. Links to press coverage and press releases are on the right.  If you want to get in touch, reach out to press@aurasma.com

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Aurasma live webcast: Reaching the next generation through augmented reality Leverage mobile innovations to captivate young consumers In today’s uber-connected market, companies are quick to discover that the old rules of marketing no longer apply. Using antiquated marketing techniques will alienate a large pool of potential customers. It’s imperative to react swiftly to consumer trends [...]

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We’re proud to announce Aurasma preferred partner and digital agency Nimbletank has just won a prestigious 2014 Moma Award in the category of “Interactive Entertainment Mobile Strategy/Campaign” for the uView app!  By offering exclusive augmented reality experiences across 50 global cities and the Rolling Stones social media feeds, Nimbletank simultaneously wowed loyal fans and attracted [...]

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After getting fantastic results from its 2013 summer promotion featuring Aurasma augmented reality lobby signs, Best Western Hotels is launching a 2014 summer promotion with a brand new AR experience featuring Disney Channel star Zendaya.  When viewing specially-marked signage with the Aurasma-powered Best Western Alive! app, hotel guests can unlock the digital character and pose [...]

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