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Catch up on all the latest from Aurasma

Aurasma is one of the world’s most talked about augmented reality platforms. On this page, we’ll share the latest Aurasma announcements, customer news, press coverage, award wins, and more. Check out the links on the right for more information.  Press inquiries may be directed to aurasmapress@hp.com.

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Read the press release on Home Retail Group’s page. Leading digital retailer Argos is incorporating augmented reality technology into its publications and customer apps on the largest scale ever by a UK retailer. More than 300 pieces of augmented reality content have been built into the new Argos catalogue launched on Saturday, which will springboard […]

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Now available on demand – Aurasma live webcast: Reaching the next generation through augmented reality Leverage mobile innovations to captivate young consumers In today’s uber-connected market, companies are quick to discover that the old rules of marketing no longer apply. Using antiquated marketing techniques will alienate a large pool of potential customers. It’s imperative to […]

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We’re proud to announce Aurasma preferred partner and digital agency Nimbletank has just won a prestigious 2014 Moma Award in the category of “Interactive Entertainment Mobile Strategy/Campaign” for the uView app!  By offering exclusive augmented reality experiences across 50 global cities and the Rolling Stones social media feeds, Nimbletank simultaneously wowed loyal fans and attracted […]

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