Thanks to its innovative use of augmented reality, agency Engine Creative earned The Drum Marketing Award in the category of “Brand Development / Brand Extension Strategy of the Year” for the Heat Interactive app. By bringing heat magazine’s pages to life with fun and compelling AR experiences, Engine Creative’s app achieved hundreds of thousands of [...]
Thanks to the Aurasma AR platform, UK agency Realise Digital won a 2013 People’s Voice Webby Award for “Beam Me Up”, a mobile app which “beams up” Star Trek fans. At the three-day Destination Star Trek event in London, the app was downloaded on 4,000 devices and fans engaged with the AR experience over [...]
Through its innovative use of the Aurasma platform, Universal Pictures UK won a 2013 British Video Association (BVA) Award in the category of Creative Initiative of the Year for its augmented reality Universal 100 campaign and mobile app. To celebrate its centennial, Universal built the Aurasma-powered Universal 100 app to bring its famed film [...]