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Catch up on all the latest from Aurasma

Aurasma is one of the world’s most talked about augmented reality platforms. On this page, we’ll share the latest Aurasma announcements, customer news, press coverage, award wins, and more. Check out the links on the right for more information.  Press inquiries may be directed to aurasmapress@hp.com.

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October 24, 2014: This weekend Aurasma is working with The Times to bring Saturday’s The Times Magazine supplement to life. Featuring comedian Graham Norton, both the magazine’s front cover and feature imagery will contain additional augmented reality (AR) content. By downloading Aurasma and scanning one of these images, The Time’s readers gain exclusive access to […]

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Registration is now open for this month’s free webcast! Argos’ Augmented Reality Check: Five Best Practices to Drive Engagement Hear why Argos needed a more scalable augmented reality solution to keep up with customer demand! From technical requirements to creative execution, the UK retailer worked closely with Aurasma to uncover five best practices for delivering […]

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We’re offering an exciting contest to reward users who are taking advantage of the new (still free) Aurasma Studio!  And it’s really easy to enter: 1. Like Aurasma on Facebook. 2. Sign up for (or upgrade to) the new version of Aurasma Studio.  (It’s free!) 3. Build your own augmented reality Aura in moments, and […]

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