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Catch up on all the latest from Aurasma

Aurasma is one of the world’s most talked about augmented reality platforms. On this page, we’ll share the latest Aurasma announcements, customer news, press coverage, award wins, and more. Check out the links on the right for more information.  Press inquiries may be directed to aurasmapress@hp.com.

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Registration is now open for this month’s free webcast! Argos’ Augmented Reality Check: Five Best Practices to Drive Engagement Hear why Argos needed a more scalable augmented reality solution to keep up with customer demand! From technical requirements to creative execution, the UK retailer worked closely with Aurasma to uncover five best practices for delivering […]

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We’re offering an exciting contest to reward users who are taking advantage of the new (still free) Aurasma Studio!  And it’s really easy to enter: 1. Like Aurasma on Facebook. 2. Sign up for (or upgrade to) the new version of Aurasma Studio.  (It’s free!) 3. Build your own augmented reality Aura in moments, and […]

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Read the press release on Home Retail Group’s page. Leading digital retailer Argos is incorporating augmented reality technology into its publications and customer apps on the largest scale ever by a UK retailer. More than 300 pieces of augmented reality content have been built into the new Argos catalogue launched on Saturday, which will springboard […]

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