TARGET, the free smartphone application from Ecods (available on iOS and Android), has become the newly adopted medium for interactive advertising in Italy. Thanks to the integration of two technologies – Aurasma and Second Screen – the TARGET app opens the door to a whole new type of user experience. HP Autonomy’s scalable and intuitive [...]
Thanks to its innovative use of augmented reality, agency Engine Creative earned The Drum Marketing Award in the category of “Brand Development / Brand Extension Strategy of the Year” for the Heat Interactive app. By bringing heat magazine’s pages to life with fun and compelling AR experiences, Engine Creative’s app achieved hundreds of thousands of [...]
Thanks to the Aurasma AR platform, UK agency Realise Digital won a 2013 People’s Voice Webby Award for “Beam Me Up”, a mobile app which “beams up” Star Trek fans. At the three-day Destination Star Trek event in London, the app was downloaded on 4,000 devices and fans engaged with the AR experience over [...]