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Catch up on all the latest from Aurasma

Aurasma is one of the world’s most talked about augmented reality platforms. On this page, we’ll share the latest Aurasma announcements, customer news, press coverage, award wins, and more. Check out the links on the right for more information.  Press inquiries may be directed to aurasmapress@hp.com.

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Leading augmented reality platform continues to innovate, helps clients build engaging and award-winning digital marketing campaigns Palo Alto, Calif., Mar 16, 2015 — HP Software today announced from SXSW that its industry-leading augmented reality (AR) platform, Aurasma, has surpassed 100,000 global customers. Aurasma, a proprietary platform, has added to its patent list with its latest […]

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‘Wingscape’ designed to give fans an exciting and dynamically different way to explore the world of the Red Wings Thursday, 02.19.2015 Read the original press release here. DETROIT – The Detroit Red Wings today announced the launch of augmented reality technology available through the Red Wings Official Mobile App. Coined ‘Wingscape,’ the augmented reality platform […]

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Immerse yourself in augmented reality: A guide to mastering AR It’s proven that augmented reality, or AR, is a game changing media channel that bridges the physical and digital world. AR generates sales, attracts awareness, and enhances mobile marketing. But how easy is it to get started, and what is the best way to optimize […]

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